SCOTT HAUMAN

• Spearheaded brand transformation consulting projects by integrating design-thinking practices, bold creative strategies, and insight-driven research, leading to enhanced client outcomes.
• Drove significant enterprise-wide growth and IP development as a core remit, expanding the agency's strategic capabilities and market presence.
• Led the agency's Employee Experience (EX) practice, serving as a consulting director and workshop facilitator for major clients including Caterpillar and Nationwide Children's Hospital.

• Led the development and implementation of global sales-driving field marketing and branding programs, aligning with strategic positioning and achieving business objectives.
• Spearheaded successful market expansion by launching into new verticals such as cannabis, sports, and specialty retail, significantly increasing revenue streams.
• Drove overall business growth and ensured robust brand governance and trajectory while actively managing critical private equity partnership pursuits.

• Led the creation, development, and execution of innovative strategies, driving significant growth for both clients and the enterprise.
• Played a key role in operationalizing cutting-edge, next-generation ideas and platforms, ensuring market leadership and competitive advantage.
• Collaborated with Omnicom and TBWA/Chiat-Day to integrate advanced solutions, enhancing overall client value and market impact.

• Accountable for the performance and development of the Insight & Strategy department, overseeing strategic direction and team growth.
• Provided leadership to various commerce-driving units, including shopper marketing planning, data & analytics, e-commerce, and retail strategy, enhancing client outcomes.
• Advanced intellectual property across multiple office locations, significantly contributing to the company's overall success and market positioning.

• Provided senior-level leadership to drive commerce-driving strategies and elevate agency work for client brands across diverse portfolios.
• Managed and mentored a team of 20 professionals, spearheading the evolution of departmental thinking, tools, and research methods.
• Ensured the department played an integral role in achieving strategic growth within the Dallas office, contributing to overall agency success.

• Co-founded a leading innovation studio in Ann Arbor, Michigan, offering Product Development as a Service to diverse clients.
• Spearheaded strategic initiatives encompassing brand development, product innovation, and marketplace engagement, driving client success.
• Managed key client relationships and project delivery for clients including Toshiba, Ford, and UM Medicine.

• Co-founded and led a branding studio specializing in strategic brand naming and identity design for organizations.
• Led the team in building comprehensive brand platforms for clients, focusing on purpose-led communication and powerful positioning.
• Managed full P&L, drove new business development, and established agency thought leadership, contributing to overall growth and market presence.

• Led shopper marketing initiatives for large stores in the northern region, driving significant growth and building brand equity for Coca-Cola Refreshments.
• Delivered valuable insights representing the 'shopper voice' to guide strategic decision-making and enhance the overall shopper experience.
• Collaborated with major clients like Target, Walmart, and Meijer to optimize retail strategies and increase market share.

• Directed a team in developing strategic brand development services, proactively shaping future demand for client products.
• Spearheaded key accounts in strategic planning, delivering integrated marketing solutions with smart insights to enhance brand presence.
• Engaged with clients such as Urban Science and Alix Partners to drive effective brand strategies and achieve business objectives.

• Led the agency's brand consulting practice, overseeing the development and implementation of brand assets, content strategy, design services, and advertising for clients.
• Provided strategic guidance on brand standards, governance, and internal brand building activities across all client engagements.
• Managed client relationships for key accounts including UM Medicine and Kresge Foundation, ensuring high-quality deliverables.

• Led client leadership for major accounts, including the University of Michigan Health System and the Ann Arbor Transit Authority.
• Provided supervision and strategic perspective on agency outputs, ensuring exceptional creative product delivery and fostering strong relationship growth.
• Contributed to strategic planning and brand development initiatives, supporting overall agency objectives.

• Played a key role in establishing and executing brand strategies for diverse clients, contributing to their market positioning.
• Collaborated with a diverse team of experts, generating insights, strategic planning, and thought leadership within the agency.
• Managed client projects for ProMedica and Certified Angus Beef, ensuring strategic alignment and successful outcomes.

Authored 'Brand Stance', a publication on strategic brand positioning and development.